Marketing Engineering
Marketing Engineering is an elective part of the two-year master program of Business Engineering at Ghent University.
It offers five in-depth courses about analytical Customer Relationship Management (CRM)/Business Intelligence
topics in English covering data-mining techniques. More specifically, the study
mainly focuses on: Analytical Customer Relationship Management/customer
intelligence (i.e., using data-mining techniques to uncover Knowledge in
Databases (KDD)), as well as market/marketing research. Ghent University has been offering these core courses since 1999 as part of the Master of Marketing Analysis.
Our graduates all
gained important positions in large and medium-sized companies around the world
(from
Our USP (unique selling proposition) is teaching students aspects from four disciplines: 1. Optimization, 2. Statistics and Data Mining, 3. IT (databases), and 4. Marketing & Marketing Research as shown in the figure below. What makes our master program unique is the fusion of the methodological/technical aspects (IT, statistics, data mining & optimization) with the business knowledge and insights. This clearly differentiates our graduates from e.g. general MBA programs as well as master in statistics programs.
The official study guide of Ghent University contains detailed information about the different courses.